Brand Guidelines

Your brand guidelines are the rulebook for how your brand looks, sounds, and feels.

They keep everything you put into the world consistent — so a customer recognizes you instantly, whether it's an ad, your website, or your packaging.

What's inside

· Logo — your mark, and the rules and spacing around using it

· Colors — your exact palette, down to the hex codes

· Typography — your fonts and how text is sized and structured

· Tone of voice — how your brand speaks: bold, warm, premium, playful

· Imagery & visual style — the look of your photos, mood, and graphics

· Do's & don'ts — what's on-brand, and what to avoid

Why they matter

Consistency builds recognition, and recognition builds trust. Brands that look and sound the same everywhere feel bigger, safer, and more professional — and that's what makes people buy. Inconsistent visuals do the opposite: they make even a great product feel uncertain.

Why we ask for them

Your ads should look like you — not like generic content that could belong to anyone.
When we know your colors, fonts, tone, and style, every video we make feels native to your brand from the very first frame.
That's the difference between an ad that strengthens your brand and one that just adds noise.
The sharper your guidelines, the sharper — and more on-brand — your ads.

Don't have them yet? No problem. Send us what you have — your logo, your website, a few visuals you like — and we'll work from that. We can even help shape a simple direction along the way.